Consumer's perceptions of private labels

This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacture...

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Bibliographic Details
Main Authors:	Acharigae, Shaminta, Chong, Lian Chiu, Quek, Ying Ying
Other Authors:	Bhatnagar, Rohit
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/10463
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10463
record_format	dspace
spelling	sg-ntu-dr.10356-104632023-05-19T06:16:12Z Consumer's perceptions of private labels Acharigae, Shaminta Chong, Lian Chiu Quek, Ying Ying Bhatnagar, Rohit Nanyang Business School DRNTU::Business::Marketing::Product management This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacturers’ role in this initiative. 2008-09-24T07:43:56Z 2008-09-24T07:43:56Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10463 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Acharigae, Shaminta Chong, Lian Chiu Quek, Ying Ying Consumer's perceptions of private labels
description	This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacturers’ role in this initiative.
author2	Bhatnagar, Rohit
author_facet	Bhatnagar, Rohit Acharigae, Shaminta Chong, Lian Chiu Quek, Ying Ying
format	Final Year Project
author	Acharigae, Shaminta Chong, Lian Chiu Quek, Ying Ying
author_sort	Acharigae, Shaminta
title	Consumer's perceptions of private labels
title_short	Consumer's perceptions of private labels
title_full	Consumer's perceptions of private labels
title_fullStr	Consumer's perceptions of private labels
title_full_unstemmed	Consumer's perceptions of private labels
title_sort	consumer's perceptions of private labels
publishDate	2008
url	http://hdl.handle.net/10356/10463
_version_	1770567279066480640

Consumer's perceptions of private labels

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