Consumer's perceptions of private labels

This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacture...

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Bibliographic Details
Main Authors: Acharigae, Shaminta, Chong, Lian Chiu, Quek, Ying Ying
Other Authors: Bhatnagar, Rohit
Format: Final Year Project
Published: 2008
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Online Access:http://hdl.handle.net/10356/10463
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Institution: Nanyang Technological University

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