Consumer's perceptions of private labels

• Main Authors: Acharigae, Shaminta, Chong, Lian Chiu, Quek, Ying Ying
• Other Authors: Bhatnagar, Rohit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/10463
• Institution: Nanyang Technological University

This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacture...