A study on the effects of word-of-mouth on the evaluation of different types of product attributes

The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all...

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Main Authors: Boey, Marvin Jian Zhi, Phuah, Li-Yean, Ong, Shu Pei
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10539
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-105392023-05-19T05:45:02Z A study on the effects of word-of-mouth on the evaluation of different types of product attributes Boey, Marvin Jian Zhi Phuah, Li-Yean Ong, Shu Pei Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all products or services can be differentiated in terms of search, experience and credence attributes. What lacks in the literature is an investigation on the effect of WOM valence on the evaluation of the different types of product attributes (search, experience and credence). This paper seeks to investigate the differential effects of WOM valence on the evaluation of search, experience and credence product attributes. 2008-09-24T07:44:44Z 2008-09-24T07:44:44Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10539 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Boey, Marvin Jian Zhi
Phuah, Li-Yean
Ong, Shu Pei
A study on the effects of word-of-mouth on the evaluation of different types of product attributes
description The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all products or services can be differentiated in terms of search, experience and credence attributes. What lacks in the literature is an investigation on the effect of WOM valence on the evaluation of the different types of product attributes (search, experience and credence). This paper seeks to investigate the differential effects of WOM valence on the evaluation of search, experience and credence product attributes.
author2 Chung, Cindy Mann Yien
author_facet Chung, Cindy Mann Yien
Boey, Marvin Jian Zhi
Phuah, Li-Yean
Ong, Shu Pei
format Final Year Project
author Boey, Marvin Jian Zhi
Phuah, Li-Yean
Ong, Shu Pei
author_sort Boey, Marvin Jian Zhi
title A study on the effects of word-of-mouth on the evaluation of different types of product attributes
title_short A study on the effects of word-of-mouth on the evaluation of different types of product attributes
title_full A study on the effects of word-of-mouth on the evaluation of different types of product attributes
title_fullStr A study on the effects of word-of-mouth on the evaluation of different types of product attributes
title_full_unstemmed A study on the effects of word-of-mouth on the evaluation of different types of product attributes
title_sort study on the effects of word-of-mouth on the evaluation of different types of product attributes
publishDate 2008
url http://hdl.handle.net/10356/10539
_version_ 1770564062499831808