Competition among coffee bars in Singapore.

Competition among coffee bars in Singapore.

This study aims to identify the important attributes that customers derive their overall satisfaction from when they patronize coffee bars. An analysis of the performances of five coffee bars -- Burke's, Coffee Bean & Tea Leaf, Coffee Club, Dome and Starbucks -- will be carried out. The c...

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Main Authors: Choo, Sharon Chen Li., Choo, Angie Pei Wan., Muhammad Fithri Daud.
Other Authors: Nanyang Business School
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Management::Competition
Online Access:http://hdl.handle.net/10356/10567
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10567
record_format dspace
spelling sg-ntu-dr.10356-105672023-05-19T05:41:35Z Competition among coffee bars in Singapore. Choo, Sharon Chen Li. Choo, Angie Pei Wan. Muhammad Fithri Daud. Nanyang Business School DRNTU::Business::Management::Competition This study aims to identify the important attributes that customers derive their overall satisfaction from when they patronize coffee bars. An analysis of the performances of five coffee bars -- Burke's, Coffee Bean & Tea Leaf, Coffee Club, Dome and Starbucks -- will be carried out. The customer profiles of the coffee bars are also highlighted. Subsequently, this report aims to explore the possible factors that led to the strong growth in the coffee retailing business. 2008-09-24T07:45:06Z 2008-09-24T07:45:06Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10567 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Management::Competition
spellingShingle DRNTU::Business::Management::Competition
Choo, Sharon Chen Li.
Choo, Angie Pei Wan.
Muhammad Fithri Daud.
Competition among coffee bars in Singapore.
description This study aims to identify the important attributes that customers derive their overall satisfaction from when they patronize coffee bars. An analysis of the performances of five coffee bars -- Burke's, Coffee Bean & Tea Leaf, Coffee Club, Dome and Starbucks -- will be carried out. The customer profiles of the coffee bars are also highlighted. Subsequently, this report aims to explore the possible factors that led to the strong growth in the coffee retailing business.
author2 Nanyang Business School
author_facet Nanyang Business School
Choo, Sharon Chen Li.
Choo, Angie Pei Wan.
Muhammad Fithri Daud.
format Final Year Project
author Choo, Sharon Chen Li.
Choo, Angie Pei Wan.
Muhammad Fithri Daud.
author_sort Choo, Sharon Chen Li.
title Competition among coffee bars in Singapore.
title_short Competition among coffee bars in Singapore.
title_full Competition among coffee bars in Singapore.
title_fullStr Competition among coffee bars in Singapore.
title_full_unstemmed Competition among coffee bars in Singapore.
title_sort competition among coffee bars in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10567
_version_ 1770566369087062016

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