Competition among coffee bars in Singapore.

• Main Authors: Choo, Sharon Chen Li., Choo, Angie Pei Wan., Muhammad Fithri Daud.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Competition
• Online Access: http://hdl.handle.net/10356/10567
• Institution: Nanyang Technological University

This study aims to identify the important attributes that customers derive their overall satisfaction from when they patronize coffee bars. An analysis of the performances of five coffee bars -- Burke's, Coffee Bean & Tea Leaf, Coffee Club, Dome and Starbucks -- will be carried out. The c...