Competition among coffee bars in Singapore.
This study aims to identify the important attributes that customers derive their overall satisfaction from when they patronize coffee bars. An analysis of the performances of five coffee bars -- Burke's, Coffee Bean & Tea Leaf, Coffee Club, Dome and Starbucks -- will be carried out. The c...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10567 |
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| Institution: | Nanyang Technological University |