A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.

• Main Authors: Khoo, Sock Ling., Tan, Eileen Ling Ling., Tan, Ting Ying., Yap, Xueling.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1064
• Institution: Nanyang Technological University

This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development theories.