A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.

This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development...

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Bibliographic Details
Main Authors:	Khoo, Sock Ling., Tan, Eileen Ling Ling., Tan, Ting Ying., Yap, Xueling.
Other Authors:	Lee, Chun Wah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1064
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1064
record_format	dspace
spelling	sg-ntu-dr.10356-10642019-12-10T12:57:42Z A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub. Khoo, Sock Ling. Tan, Eileen Ling Ling. Tan, Ting Ying. Yap, Xueling. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development theories. Bachelor of Communication Studies 2008-09-10T07:14:07Z 2008-09-10T07:14:07Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1064 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Khoo, Sock Ling. Tan, Eileen Ling Ling. Tan, Ting Ying. Yap, Xueling. A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
description	This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development theories.
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Khoo, Sock Ling. Tan, Eileen Ling Ling. Tan, Ting Ying. Yap, Xueling.
format	Final Year Project
author	Khoo, Sock Ling. Tan, Eileen Ling Ling. Tan, Ting Ying. Yap, Xueling.
author_sort	Khoo, Sock Ling.
title	A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
title_short	A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
title_full	A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
title_fullStr	A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
title_full_unstemmed	A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
title_sort	practical application of strategic integrated marketing communications approach in effective campaign planning for nanyang techonological university careerhub.
publishDate	2008
url	http://hdl.handle.net/10356/1064
_version_	1681042780738027520

A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.

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