A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.

This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development...

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Bibliographic Details
Main Authors: Khoo, Sock Ling., Tan, Eileen Ling Ling., Tan, Ting Ying., Yap, Xueling.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1064
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Institution: Nanyang Technological University
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