Singaporeans' attitudes toward gender stereotypes in advertising.

This study was conducted to study Singaporeans’ attitudes toward gender stereotypes in advertisements. Purposes of this project are to identify the effects of respondents’ involvement in processing advertisements on their attitudes and the potential relationships between their demographical and psyc...

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Main Authors:	Ng, Meng Yee., Yap, Mee Lee.
Other Authors:	Piron, Francis Maurice Valery
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/10649
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10649
record_format	dspace
spelling	sg-ntu-dr.10356-106492023-05-19T03:30:04Z Singaporeans' attitudes toward gender stereotypes in advertising. Ng, Meng Yee. Yap, Mee Lee. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Advertising This study was conducted to study Singaporeans’ attitudes toward gender stereotypes in advertisements. Purposes of this project are to identify the effects of respondents’ involvement in processing advertisements on their attitudes and the potential relationships between their demographical and psychographical characteristics on their attitudes. Secondary research was used to gather information about past researches regarding this topic. Primary data used for this study was by survey method. 2008-09-24T07:46:04Z 2008-09-24T07:46:04Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10649 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Ng, Meng Yee. Yap, Mee Lee. Singaporeans' attitudes toward gender stereotypes in advertising.
description	This study was conducted to study Singaporeans’ attitudes toward gender stereotypes in advertisements. Purposes of this project are to identify the effects of respondents’ involvement in processing advertisements on their attitudes and the potential relationships between their demographical and psychographical characteristics on their attitudes. Secondary research was used to gather information about past researches regarding this topic. Primary data used for this study was by survey method.
author2	Piron, Francis Maurice Valery
author_facet	Piron, Francis Maurice Valery Ng, Meng Yee. Yap, Mee Lee.
format	Final Year Project
author	Ng, Meng Yee. Yap, Mee Lee.
author_sort	Ng, Meng Yee.
title	Singaporeans' attitudes toward gender stereotypes in advertising.
title_short	Singaporeans' attitudes toward gender stereotypes in advertising.
title_full	Singaporeans' attitudes toward gender stereotypes in advertising.
title_fullStr	Singaporeans' attitudes toward gender stereotypes in advertising.
title_full_unstemmed	Singaporeans' attitudes toward gender stereotypes in advertising.
title_sort	singaporeans' attitudes toward gender stereotypes in advertising.
publishDate	2008
url	http://hdl.handle.net/10356/10649
_version_	1770567133361602560

Singaporeans' attitudes toward gender stereotypes in advertising.

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