Singaporeans' attitudes toward gender stereotypes in advertising.

• Main Authors: Ng, Meng Yee., Yap, Mee Lee.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/10649
• Institution: Nanyang Technological University

This study was conducted to study Singaporeans’ attitudes toward gender stereotypes in advertisements. Purposes of this project are to identify the effects of respondents’ involvement in processing advertisements on their attitudes and the potential relationships between their demographical and psyc...