Building brand equity and public relations value through special events.

This paper aims to put forth the idea that building brand equity can occur through special events, and highlight certain benefits that such events-based promotional campaigns have as compared to a conventional media-based advertising campaign.

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Bibliographic Details
Main Authors:	Chong, Weiyong., Lee, Adrian Liang Tar.
Other Authors:	Gan, Su-lin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1066
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1066
record_format	dspace
spelling	sg-ntu-dr.10356-10662019-12-10T13:36:51Z Building brand equity and public relations value through special events. Chong, Weiyong. Lee, Adrian Liang Tar. Gan, Su-lin Wee Kim Wee School of Communication and Information Lee, Chun Wah DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper aims to put forth the idea that building brand equity can occur through special events, and highlight certain benefits that such events-based promotional campaigns have as compared to a conventional media-based advertising campaign. Bachelor of Communication Studies 2008-09-10T07:14:08Z 2008-09-10T07:14:08Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1066 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Chong, Weiyong. Lee, Adrian Liang Tar. Building brand equity and public relations value through special events.
description	This paper aims to put forth the idea that building brand equity can occur through special events, and highlight certain benefits that such events-based promotional campaigns have as compared to a conventional media-based advertising campaign.
author2	Gan, Su-lin
author_facet	Gan, Su-lin Chong, Weiyong. Lee, Adrian Liang Tar.
format	Final Year Project
author	Chong, Weiyong. Lee, Adrian Liang Tar.
author_sort	Chong, Weiyong.
title	Building brand equity and public relations value through special events.
title_short	Building brand equity and public relations value through special events.
title_full	Building brand equity and public relations value through special events.
title_fullStr	Building brand equity and public relations value through special events.
title_full_unstemmed	Building brand equity and public relations value through special events.
title_sort	building brand equity and public relations value through special events.
publishDate	2008
url	http://hdl.handle.net/10356/1066
_version_	1681034902615621632

Building brand equity and public relations value through special events.

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