A study of the factors that affect consumers' choice of banking services in Singapore

A study of the factors that affect consumers' choice of banking services in Singapore

Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decision...

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Bibliographic Details
Main Authors: Ang, Eek Koon, Kek, Sin Hwa, Khoo, Chien Ping
Other Authors: Chen, Geraldine Yee Fong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Finance::Banking
Online Access:http://hdl.handle.net/10356/10660
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Institution: Nanyang Technological University
Description
Summary:Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence.

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