A study of the factors that affect consumers' choice of banking services in Singapore

Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decision...

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Bibliographic Details
Main Authors:	Ang, Eek Koon, Kek, Sin Hwa, Khoo, Chien Ping
Other Authors:	Chen, Geraldine Yee Fong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/10660
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-106602023-05-19T05:41:41Z A study of the factors that affect consumers' choice of banking services in Singapore Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping Chen, Geraldine Yee Fong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence. 2008-09-24T07:46:11Z 2008-09-24T07:46:11Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10660 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping A study of the factors that affect consumers' choice of banking services in Singapore
description	Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence.
author2	Chen, Geraldine Yee Fong
author_facet	Chen, Geraldine Yee Fong Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping
format	Final Year Project
author	Ang, Eek Koon Kek, Sin Hwa Khoo, Chien Ping
author_sort	Ang, Eek Koon
title	A study of the factors that affect consumers' choice of banking services in Singapore
title_short	A study of the factors that affect consumers' choice of banking services in Singapore
title_full	A study of the factors that affect consumers' choice of banking services in Singapore
title_fullStr	A study of the factors that affect consumers' choice of banking services in Singapore
title_full_unstemmed	A study of the factors that affect consumers' choice of banking services in Singapore
title_sort	study of the factors that affect consumers' choice of banking services in singapore
publishDate	2008
url	http://hdl.handle.net/10356/10660
_version_	1770563571058475008

A study of the factors that affect consumers' choice of banking services in Singapore

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