A study of the factors that affect consumers' choice of banking services in Singapore

• Main Authors: Ang, Eek Koon, Kek, Sin Hwa, Khoo, Chien Ping
• Other Authors: Chen, Geraldine Yee Fong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/10660
• Institution: Nanyang Technological University

Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decision...