New product success evaluation : a case study of Starbucks Singapore.

New product success evaluation : a case study of Starbucks Singapore.

The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whet...

Saved in:

書目詳細資料
Main Authors:	Huang, Oswald Tak Wan., Melgala Thankaraju., Wong, Seok Wai.
其他作者:	Hooi, Den Huan
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Industries and labor DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/10682
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

相似書籍

Evaluation of critical success factors for ship repair industry in Singapore
由: Vineet Chauhan, et al.
出版: (2008)

Success factors of western restaurants in Singapore
由: Heng, Chuan Ngee, et al.
出版: (2008)

Perceptual mapping of doughnut brands in Singapore and strategy implications for new entrance.
由: Lin, Rebekah Min., et al.
出版: (2008)

How cloudy is the bay : Should New Zealand replicate the successes achieved by the Australian wine industry?
由: Lu, Pauline., et al.
出版: (2008)

A successful story : THIS Fashion.
由: Lim, Gek Hong., et al.
出版: (2008)

Critical success factors of listed electronics companies that were negatively correlated to the economic crisis in 1998.
由: Chua, Cindy Jin Bei., et al.
出版: (2008)

Nestle China : working towards sweet success in the chocolate confectionery market.
由: Loo, Monica WenQi., et al.
出版: (2008)

Nokia's key success factors in Singapore.
由: Goh, Daphne Su Peng., et al.
出版: (2008)

Creative Technology : a local success story.
由: Law, Li Anne., et al.
出版: (2008)

Successes and failures of cultural theme parks in Singapore.
由: Cheng, Yong Hui., et al.
出版: (2008)

Taiwan's semiconductor tool manufacturers : challenges to success.
由: Melvin Christopher Gamboa Sico., et al.
出版: (2008)

Key success factors of health maintainance organizations in Singapore.
由: Chao, Zhang Qi., et al.
出版: (2008)

Singapore sports school : key success factors & feasibility.
由: Lee, Kian Hwee., et al.
出版: (2008)

Challenging the supermarket giants : Sheng Siong's success and future plans.
由: Tan, Yi Lin., et al.
出版: (2009)

Generic study of the success factors of the information and communications technology industry.
由: Seng, Min Li., et al.
出版: (2008)

Critical success factors of the CAAS passenger service charge system.
由: Kwek, Wee Heng., et al.
出版: (2008)

Critical success factors in the semiconductor industry : Taiwan versus Singapore.
由: Law, Way Ling., et al.
出版: (2008)

Formula of success : the Singapore Airlines story.
由: Chua, Teow Tzing., et al.
出版: (2009)

An investigation of key success factors for Singaporean companies doing business in China
由: Ang, Kelly Kia Ling, et al.
出版: (2008)

Impact of packaging revolution on China's dairy product industry
由: Wan, Jiyang, et al.
出版: (2008)

Tourism in South Korea : a performance evaluation model for Korea national tourism organization.
由: Chan, Chien Hong., et al.
出版: (2008)

Nokia, marketing mobile phones in China.
由: Poon, Yee Mei., et al.
出版: (2008)

Business study mission to Mexico culture and market entry strategies
由: Hasegawa, Kinya, et al.
出版: (2008)

Development and growth of enterprise 50 companies in Singapore : key success factors
由: Gah, Samuel Szewei, et al.
出版: (2008)

Case study : feasibility of fuel cell business for Eastman chemical.
由: Low, Ho Choy., et al.
出版: (2008)

The information and communication industry in Asia Pacific : market & industry dynamics and key success factors from a niche perspective.
由: Kromat, Stefan.
出版: (2008)

Reconcilation of German and Chinese managerical, strategic and planning approaches for German companies to develop successful joint ventures in the PRC with local partners.
由: Welscher, Stephen A.
出版: (2008)

Evaluation of Valuair Ltd. using the importance-performance analysis framework.
由: Ong, Hui Hann., et al.
出版: (2008)

A case study on the adoption of a new technology by a hotel.
由: Ng, Guan Chin., et al.
出版: (2008)

Evaluation of Singapore as an association hub.
由: Ho, Aileen Yee Pei., et al.
出版: (2008)

Education, experience and productivity of labor in Chinaes township and village enterprises : the case of Jiansu Province.
由: Liu, Yunhua., et al.
出版: (2008)

Performance evaluation of Coffee CLub Pte Ltd.
由: Liao, Xiao Wei., et al.
出版: (2008)

21st century theme park
由: Wan, Siew Wai, et al.
出版: (2014)

An exploratory study on online social network marketing in the Singapore travel agent industry.
由: Chan, Shu Ling., et al.
出版: (2009)

Comparative study of residential Internet broadband pricing in newly industrialized countries.
由: Cheok, Cassandra., et al.
出版: (2008)

New venture and business development in tertiary environment.
由: Goh, Ching Sie., et al.
出版: (2008)

A new paradigm for Taiwanese semiconductor distributors.
由: Lew, Chong Kiat., et al.
出版: (2008)

Travel products/services : an online perspective.
由: Chew, Siew Cher., et al.
出版: (2008)

New hope group : the growth of a Chinese giant.
由: Leow, Kar Gea., et al.
出版: (2011)

Human capital issues in the New Zealand biotechnology industry.
由: Lee, Kuok Hai., et al.
出版: (2008)