Movie selection and e-WOM preference : a cross-cultural perspective

• المؤلفون الرئيسيون: Hao, Xiaoming, Dogruel, Leyla
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2019
• الموضوعات: Individual Cultural Orientation; E-WOM; Social sciences::Communication
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/106957; http://hdl.handle.net/10220/48986; https://ijoc.org/index.php/ijoc/article/view/5221
• المؤسسة: Nanyang Technological University

This article investigates the quantity- and quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus indivi...