Promotional Project W.D. Kidz water conservation awareness campaign.

Promotional Project W.D. Kidz water conservation awareness campaign.

Project WD Kidz was an eight-week long public awareness and educational campaign concerning water conservation, by 3 Guys & A Girl management, thereafter known as ‘the team’. The campaign, conducted in three primary schools and in collaboration with the Public Utilities Board, North West Communi...

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Bibliographic Details
Main Authors: Leon, Kiong Wei., Lim, Cheryl Zhengmin., Ng, Serene Sining., Ng, Esther Hsin Siew.
Other Authors: Karan, Kavita
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1070
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Institution: Nanyang Technological University
Description
Summary:Project WD Kidz was an eight-week long public awareness and educational campaign concerning water conservation, by 3 Guys & A Girl management, thereafter known as ‘the team’. The campaign, conducted in three primary schools and in collaboration with the Public Utilities Board, North West Community Development Council and South West Community Development Council, aimed to inculcate self-responsibility and impart knowledge in children aged 7 to 9 years towards water conservation.

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