MobileOne : the first 22 months.

• المؤلفون الرئيسيون: Tan, Chester Juan Yee., Lim, Hui Yen., Chua, Anthony Kheng Leong.
• مؤلفون آخرون: Erramilli, Krishna
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Information technology::Mobile commerce; DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10743

This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates...