Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
Our study aims to explore two broad issues in relation to advertising used in the modern world. One is the ability of advertisement to manipulate the vast range of human fears needs and the other is the ethical implication of this indictment. We have narrowed our study to the use of fear appeals as...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10760 |
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| Institution: | Nanyang Technological University |
| Summary: | Our study aims to explore two broad issues in relation to advertising used in the modern world. One is the ability of advertisement to manipulate the vast range of human fears needs and the other is the ethical implication of this indictment. We have narrowed our study to the use of fear appeals as a form of manipulative advertising due to time and other constraints. |
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