Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore

Our study aims to explore two broad issues in relation to advertising used in the modern world. One is the ability of advertisement to manipulate the vast range of human fears needs and the other is the ethical implication of this indictment. We have narrowed our study to the use of fear appeals as...

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Bibliographic Details
Main Authors:	Lim, Yii Fan, Oh, Li Fong, Ng, Yune Yen
Other Authors:	Dana, Leo Paul
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/10760
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10760
record_format	dspace
spelling	sg-ntu-dr.10356-107602023-05-19T07:23:13Z Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore Lim, Yii Fan Oh, Li Fong Ng, Yune Yen Dana, Leo Paul Nanyang Business School DRNTU::Business Our study aims to explore two broad issues in relation to advertising used in the modern world. One is the ability of advertisement to manipulate the vast range of human fears needs and the other is the ethical implication of this indictment. We have narrowed our study to the use of fear appeals as a form of manipulative advertising due to time and other constraints. 2008-09-24T07:47:14Z 2008-09-24T07:47:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10760 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Lim, Yii Fan Oh, Li Fong Ng, Yune Yen Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
description	Our study aims to explore two broad issues in relation to advertising used in the modern world. One is the ability of advertisement to manipulate the vast range of human fears needs and the other is the ethical implication of this indictment. We have narrowed our study to the use of fear appeals as a form of manipulative advertising due to time and other constraints.
author2	Dana, Leo Paul
author_facet	Dana, Leo Paul Lim, Yii Fan Oh, Li Fong Ng, Yune Yen
format	Final Year Project
author	Lim, Yii Fan Oh, Li Fong Ng, Yune Yen
author_sort	Lim, Yii Fan
title	Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
title_short	Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
title_full	Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
title_fullStr	Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
title_full_unstemmed	Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore
title_sort	exploratory study of the effectiveness and ethics of fear oriented advertising in singapore
publishDate	2008
url	http://hdl.handle.net/10356/10760
_version_	1772825783653367808

Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore

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