Marketing aspects of bus-plus.

This report attempts to research on the premium bus services and look into the marketing aspects of such services. We found that not much literature is done in this area particularly in Singapore. This is probably due to the fact that it is a relatively new concept. We chose Bus-Plus Services Pte...

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Bibliographic Details
Main Authors:	Ong, Poh Choo., Tan, Su Hoon., Tan, Joyce Tze Ling.
Other Authors:	Li, Michael Zhi-Feng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10806
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10806
record_format	dspace
spelling	sg-ntu-dr.10356-108062023-05-19T06:16:13Z Marketing aspects of bus-plus. Ong, Poh Choo. Tan, Su Hoon. Tan, Joyce Tze Ling. Li, Michael Zhi-Feng Nanyang Business School DRNTU::Business::Marketing This report attempts to research on the premium bus services and look into the marketing aspects of such services. We found that not much literature is done in this area particularly in Singapore. This is probably due to the fact that it is a relatively new concept. We chose Bus-Plus Services Pte Ltd to be the subject of our study as we recognise that it is the pioneer company to offer such services. 2008-09-24T07:47:45Z 2008-09-24T07:47:45Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10806 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Ong, Poh Choo. Tan, Su Hoon. Tan, Joyce Tze Ling. Marketing aspects of bus-plus.
description	This report attempts to research on the premium bus services and look into the marketing aspects of such services. We found that not much literature is done in this area particularly in Singapore. This is probably due to the fact that it is a relatively new concept. We chose Bus-Plus Services Pte Ltd to be the subject of our study as we recognise that it is the pioneer company to offer such services.
author2	Li, Michael Zhi-Feng
author_facet	Li, Michael Zhi-Feng Ong, Poh Choo. Tan, Su Hoon. Tan, Joyce Tze Ling.
format	Final Year Project
author	Ong, Poh Choo. Tan, Su Hoon. Tan, Joyce Tze Ling.
author_sort	Ong, Poh Choo.
title	Marketing aspects of bus-plus.
title_short	Marketing aspects of bus-plus.
title_full	Marketing aspects of bus-plus.
title_fullStr	Marketing aspects of bus-plus.
title_full_unstemmed	Marketing aspects of bus-plus.
title_sort	marketing aspects of bus-plus.
publishDate	2008
url	http://hdl.handle.net/10356/10806
_version_	1770563945108602880

Marketing aspects of bus-plus.

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