Marketing aspects of bus-plus.

• Main Authors: Ong, Poh Choo., Tan, Su Hoon., Tan, Joyce Tze Ling.
• Other Authors: Li, Michael Zhi-Feng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10806
• Institution: Nanyang Technological University

This report attempts to research on the premium bus services and look into the marketing aspects of such services. We found that not much literature is done in this area particularly in Singapore. This is probably due to the fact that it is a relatively new concept. We chose Bus-Plus Services Pte...