Marketing aspects of bus-plus.
This report attempts to research on the premium bus services and look into the marketing aspects of such services. We found that not much literature is done in this area particularly in Singapore. This is probably due to the fact that it is a relatively new concept. We chose Bus-Plus Services Pte...
Saved in:
Main Authors: | Ong, Poh Choo., Tan, Su Hoon., Tan, Joyce Tze Ling. |
---|---|
Other Authors: | Li, Michael Zhi-Feng |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/10806 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Marketing of the Nanyang Business report series to the local and global markets.
by: Chang, Tze Ai., et al.
Published: (2008) -
Marketing Vietnam.
by: Lee, Tze Kiang., et al.
Published: (2008) -
Individualist-collectivist construct and the social aspects of shopping.
by: Ng, Siu Fang., et al.
Published: (2008) -
Competition in the telecommunications industry & its effects on marketing strategy.
by: Lim, Karamae Tze Wenn., et al.
Published: (2008) -
Service quality in Singapore bus service
by: Ang, Hui Shan, et al.
Published: (2008)