Singapore tertiary students: the way they select their main and subsidiary bank.

Singapore tertiary students: the way they select their main and subsidiary bank.

Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if...

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Bibliographic Details
Main Authors: Ow, Kevin Yong Keng., Tan, Linda Kar Yee., Tay, Sharon Wei Ling.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Finance::Banking
Online Access:http://hdl.handle.net/10356/10857
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Institution: Nanyang Technological University
Description
Summary:Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if there are any significant differences in the bank selection criteria of a multiple banking customer upon comparing main bank selection with subsidiary bank selection.

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