Singapore tertiary students: the way they select their main and subsidiary bank.

Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if...

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Bibliographic Details
Main Authors:	Ow, Kevin Yong Keng., Tan, Linda Kar Yee., Tay, Sharon Wei Ling.
Other Authors:	Gerrard, Philip
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/10857
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10857
record_format	dspace
spelling	sg-ntu-dr.10356-108572023-05-19T06:16:14Z Singapore tertiary students: the way they select their main and subsidiary bank. Ow, Kevin Yong Keng. Tan, Linda Kar Yee. Tay, Sharon Wei Ling. Gerrard, Philip Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if there are any significant differences in the bank selection criteria of a multiple banking customer upon comparing main bank selection with subsidiary bank selection. 2008-09-24T07:48:20Z 2008-09-24T07:48:20Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10857 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Ow, Kevin Yong Keng. Tan, Linda Kar Yee. Tay, Sharon Wei Ling. Singapore tertiary students: the way they select their main and subsidiary bank.
description	Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if there are any significant differences in the bank selection criteria of a multiple banking customer upon comparing main bank selection with subsidiary bank selection.
author2	Gerrard, Philip
author_facet	Gerrard, Philip Ow, Kevin Yong Keng. Tan, Linda Kar Yee. Tay, Sharon Wei Ling.
format	Final Year Project
author	Ow, Kevin Yong Keng. Tan, Linda Kar Yee. Tay, Sharon Wei Ling.
author_sort	Ow, Kevin Yong Keng.
title	Singapore tertiary students: the way they select their main and subsidiary bank.
title_short	Singapore tertiary students: the way they select their main and subsidiary bank.
title_full	Singapore tertiary students: the way they select their main and subsidiary bank.
title_fullStr	Singapore tertiary students: the way they select their main and subsidiary bank.
title_full_unstemmed	Singapore tertiary students: the way they select their main and subsidiary bank.
title_sort	singapore tertiary students: the way they select their main and subsidiary bank.
publishDate	2008
url	http://hdl.handle.net/10356/10857
_version_	1770567369681272832

Singapore tertiary students: the way they select their main and subsidiary bank.

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