Singapore tertiary students: the way they select their main and subsidiary bank.

• Main Authors: Ow, Kevin Yong Keng., Tan, Linda Kar Yee., Tay, Sharon Wei Ling.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/10857
• Institution: Nanyang Technological University

Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if...