Singapore tertiary students: the way they select their main and subsidiary bank.

• المؤلفون الرئيسيون: Ow, Kevin Yong Keng., Tan, Linda Kar Yee., Tay, Sharon Wei Ling.
• مؤلفون آخرون: Gerrard, Philip
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10857

Firstly, the study will determine the extent of multiple banking among the tertiary student population. Secondly, the study will ascertain whether there are any significant differences in the bank selection criteria of a main bank user versus a single bank user. Finally, the study will determine if...