A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.

A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.

In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere...

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Main Authors: Ling, Tai Khiang., Lock, Meng Fei., Ong, Cheong Jin.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10889
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10889
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spelling sg-ntu-dr.10356-108892023-05-19T05:41:35Z A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers. Ling, Tai Khiang. Lock, Meng Fei. Ong, Cheong Jin. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere these days, one worry is that when consumers are constantly given % discounts, the impact of these discounts may have diminished as they have been conditioned to it. 2008-09-24T07:48:41Z 2008-09-24T07:48:41Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10889 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ling, Tai Khiang.
Lock, Meng Fei.
Ong, Cheong Jin.
A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
description In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere these days, one worry is that when consumers are constantly given % discounts, the impact of these discounts may have diminished as they have been conditioned to it.
author2 Marshall, Roger
author_facet Marshall, Roger
Ling, Tai Khiang.
Lock, Meng Fei.
Ong, Cheong Jin.
format Final Year Project
author Ling, Tai Khiang.
Lock, Meng Fei.
Ong, Cheong Jin.
author_sort Ling, Tai Khiang.
title A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
title_short A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
title_full A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
title_fullStr A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
title_full_unstemmed A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.
title_sort study on the price discount threshold (pdt) and price premium threshold (ppt) of singaporean consumers.
publishDate 2008
url http://hdl.handle.net/10356/10889
_version_ 1770566094991392768

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