Black carnival campaign.

Black carnival campaign.

(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions f...

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Main Authors: Chan, Sheena Kim Sua., Liang, Shumin., Tan, Jasmine.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1092
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1092
record_format dspace
spelling sg-ntu-dr.10356-10922019-12-10T11:42:50Z Black carnival campaign. Chan, Sheena Kim Sua. Liang, Shumin. Tan, Jasmine. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns (This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions for similar future campaigns. Bachelor of Communication Studies 2008-09-10T07:14:19Z 2008-09-10T07:14:19Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1092 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Chan, Sheena Kim Sua.
Liang, Shumin.
Tan, Jasmine.
Black carnival campaign.
description (This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions for similar future campaigns.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Chan, Sheena Kim Sua.
Liang, Shumin.
Tan, Jasmine.
format Final Year Project
author Chan, Sheena Kim Sua.
Liang, Shumin.
Tan, Jasmine.
author_sort Chan, Sheena Kim Sua.
title Black carnival campaign.
title_short Black carnival campaign.
title_full Black carnival campaign.
title_fullStr Black carnival campaign.
title_full_unstemmed Black carnival campaign.
title_sort black carnival campaign.
publishDate 2008
url http://hdl.handle.net/10356/1092
_version_ 1681038585576292352

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