Black carnival campaign.

• Main Authors: Chan, Sheena Kim Sua., Liang, Shumin., Tan, Jasmine.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1092
• Institution: Nanyang Technological University

(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions f...