Sing melody singing bus tour : a strategic public communications campaign.

• Main Authors: Chong, Ashley Swee Lin., Lin, Jia Hui., Tay, Kewei., Teo, Weiping.
• Other Authors: Karan, Kavita
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1095
• Institution: Nanyang Technological University

To raise awareness and understanding of how choral singing is beneficial to early child development, and to raise recruitment numbers with local non-profit children’s choir Sing Melody to revive the dwindling choir size.