Youth Donor Club PR branding campaign.

Youth Donor Club PR branding campaign.

The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by...

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Bibliographic Details
Main Authors: Choo, Yu Zheng., Lee, Hui Ling., Lim, Diana Su Xian., Lin, Fiona Yan Xin.
Other Authors: Koch, Pamela Lynn Tremain
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1098
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1098
record_format dspace
spelling sg-ntu-dr.10356-10982019-12-10T10:54:43Z Youth Donor Club PR branding campaign. Choo, Yu Zheng. Lee, Hui Ling. Lim, Diana Su Xian. Lin, Fiona Yan Xin. Koch, Pamela Lynn Tremain Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media. Bachelor of Communication Studies 2008-09-10T07:14:24Z 2008-09-10T07:14:24Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1098 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Choo, Yu Zheng.
Lee, Hui Ling.
Lim, Diana Su Xian.
Lin, Fiona Yan Xin.
Youth Donor Club PR branding campaign.
description The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media.
author2 Koch, Pamela Lynn Tremain
author_facet Koch, Pamela Lynn Tremain
Choo, Yu Zheng.
Lee, Hui Ling.
Lim, Diana Su Xian.
Lin, Fiona Yan Xin.
format Final Year Project
author Choo, Yu Zheng.
Lee, Hui Ling.
Lim, Diana Su Xian.
Lin, Fiona Yan Xin.
author_sort Choo, Yu Zheng.
title Youth Donor Club PR branding campaign.
title_short Youth Donor Club PR branding campaign.
title_full Youth Donor Club PR branding campaign.
title_fullStr Youth Donor Club PR branding campaign.
title_full_unstemmed Youth Donor Club PR branding campaign.
title_sort youth donor club pr branding campaign.
publishDate 2008
url http://hdl.handle.net/10356/1098
_version_ 1681039306806788096

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