Youth Donor Club PR branding campaign.
The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by...
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sg-ntu-dr.10356-10982019-12-10T10:54:43Z Youth Donor Club PR branding campaign. Choo, Yu Zheng. Lee, Hui Ling. Lim, Diana Su Xian. Lin, Fiona Yan Xin. Koch, Pamela Lynn Tremain Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media. Bachelor of Communication Studies 2008-09-10T07:14:24Z 2008-09-10T07:14:24Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1098 Nanyang Technological University application/pdf |
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DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Choo, Yu Zheng. Lee, Hui Ling. Lim, Diana Su Xian. Lin, Fiona Yan Xin. Youth Donor Club PR branding campaign. |
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The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media. |
author2 |
Koch, Pamela Lynn Tremain |
author_facet |
Koch, Pamela Lynn Tremain Choo, Yu Zheng. Lee, Hui Ling. Lim, Diana Su Xian. Lin, Fiona Yan Xin. |
format |
Final Year Project |
author |
Choo, Yu Zheng. Lee, Hui Ling. Lim, Diana Su Xian. Lin, Fiona Yan Xin. |
author_sort |
Choo, Yu Zheng. |
title |
Youth Donor Club PR branding campaign. |
title_short |
Youth Donor Club PR branding campaign. |
title_full |
Youth Donor Club PR branding campaign. |
title_fullStr |
Youth Donor Club PR branding campaign. |
title_full_unstemmed |
Youth Donor Club PR branding campaign. |
title_sort |
youth donor club pr branding campaign. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/1098 |
_version_ |
1681039306806788096 |