Youth Donor Club PR branding campaign.

The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by...

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Bibliographic Details
Main Authors: Choo, Yu Zheng., Lee, Hui Ling., Lim, Diana Su Xian., Lin, Fiona Yan Xin.
Other Authors: Koch, Pamela Lynn Tremain
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1098
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Institution: Nanyang Technological University
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