Youth Donor Club PR branding campaign.

• Main Authors: Choo, Yu Zheng., Lee, Hui Ling., Lim, Diana Su Xian., Lin, Fiona Yan Xin.
• Other Authors: Koch, Pamela Lynn Tremain
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1098
• Institution: Nanyang Technological University

The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by...