Analysing the market potential for a cafe business in a neighbourhood shopping centre

Analysing the market potential for a cafe business in a neighbourhood shopping centre

This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire wa...

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Main Authors: Cheong, Kenneth Swee Sze, Kam, Rhu Wei, Phang, Huey Wen
Other Authors: Nanyang Business School
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Management::Feasibility studies
Online Access:http://hdl.handle.net/10356/11001
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11001
record_format dspace
spelling sg-ntu-dr.10356-110012023-05-19T06:24:06Z Analysing the market potential for a cafe business in a neighbourhood shopping centre Cheong, Kenneth Swee Sze Kam, Rhu Wei Phang, Huey Wen Nanyang Business School DRNTU::Business::Management::Feasibility studies This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire was designed to gather information on the coffee-drinking frequency of the respondents. 2008-09-24T07:49:54Z 2008-09-24T07:49:54Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/11001 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Management::Feasibility studies
spellingShingle DRNTU::Business::Management::Feasibility studies
Cheong, Kenneth Swee Sze
Kam, Rhu Wei
Phang, Huey Wen
Analysing the market potential for a cafe business in a neighbourhood shopping centre
description This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire was designed to gather information on the coffee-drinking frequency of the respondents.
author2 Nanyang Business School
author_facet Nanyang Business School
Cheong, Kenneth Swee Sze
Kam, Rhu Wei
Phang, Huey Wen
format Final Year Project
author Cheong, Kenneth Swee Sze
Kam, Rhu Wei
Phang, Huey Wen
author_sort Cheong, Kenneth Swee Sze
title Analysing the market potential for a cafe business in a neighbourhood shopping centre
title_short Analysing the market potential for a cafe business in a neighbourhood shopping centre
title_full Analysing the market potential for a cafe business in a neighbourhood shopping centre
title_fullStr Analysing the market potential for a cafe business in a neighbourhood shopping centre
title_full_unstemmed Analysing the market potential for a cafe business in a neighbourhood shopping centre
title_sort analysing the market potential for a cafe business in a neighbourhood shopping centre
publishDate 2008
url http://hdl.handle.net/10356/11001
_version_ 1770566052424450048

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