Analysing the market potential for a cafe business in a neighbourhood shopping centre

• Main Authors: Cheong, Kenneth Swee Sze, Kam, Rhu Wei, Phang, Huey Wen
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Feasibility studies
• Online Access: http://hdl.handle.net/10356/11001
• Institution: Nanyang Technological University

This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire wa...