Analysing the market potential for a cafe business in a neighbourhood shopping centre
This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire wa...
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Main Authors: | , , |
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Format: | Final Year Project |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/11001 |
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Institution: | Nanyang Technological University |
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