IMC approach to branding Localbrand.

IMC approach to branding Localbrand.

LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of...

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書目詳細資料
Main Authors: Lin, Esther Peishi., Huang, Yingying., Glass, Georgiana., Guo, Yi Xian.
其他作者: Lee, Chun Wah
格式: Final Year Project
出版: 2008
主題:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
在線閱讀:http://hdl.handle.net/10356/1103
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總結:LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of LocalBrand. The key aim was to reach out to the target audience of young adults aged 18 to 35, and inform them about LocalBrand and its philosophy.

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