IMC approach to branding Localbrand.

LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of...

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Bibliographic Details
Main Authors:	Lin, Esther Peishi., Huang, Yingying., Glass, Georgiana., Guo, Yi Xian.
Other Authors:	Lee, Chun Wah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1103
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1103
record_format	dspace
spelling	sg-ntu-dr.10356-11032019-12-10T11:43:28Z IMC approach to branding Localbrand. Lin, Esther Peishi. Huang, Yingying. Glass, Georgiana. Guo, Yi Xian. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of LocalBrand. The key aim was to reach out to the target audience of young adults aged 18 to 35, and inform them about LocalBrand and its philosophy. Bachelor of Communication Studies 2008-09-10T07:14:27Z 2008-09-10T07:14:27Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1103 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Lin, Esther Peishi. Huang, Yingying. Glass, Georgiana. Guo, Yi Xian. IMC approach to branding Localbrand.
description	LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of LocalBrand. The key aim was to reach out to the target audience of young adults aged 18 to 35, and inform them about LocalBrand and its philosophy.
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Lin, Esther Peishi. Huang, Yingying. Glass, Georgiana. Guo, Yi Xian.
format	Final Year Project
author	Lin, Esther Peishi. Huang, Yingying. Glass, Georgiana. Guo, Yi Xian.
author_sort	Lin, Esther Peishi.
title	IMC approach to branding Localbrand.
title_short	IMC approach to branding Localbrand.
title_full	IMC approach to branding Localbrand.
title_fullStr	IMC approach to branding Localbrand.
title_full_unstemmed	IMC approach to branding Localbrand.
title_sort	imc approach to branding localbrand.
publishDate	2008
url	http://hdl.handle.net/10356/1103
_version_	1681038850394161152

IMC approach to branding Localbrand.

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