IMC approach to branding Localbrand.

• Main Authors: Lin, Esther Peishi., Huang, Yingying., Glass, Georgiana., Guo, Yi Xian.
• 其他作者: Lee, Chun Wah
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/1103

LocalBrand is one such company that makes use of T-shirts as a media platform to communicate its brand values and beliefs, which are local and Asian pride. An Integrated Marketing Communications (IMC) approach was used, where various promotional tools were applied to help strengthen the branding of...