Public perception of online purchase in Singapore

This study seeks to find out how the public feels about purchasing products online in Singapore. Apart from determining the main factors which affect peoples’ decisions to purchase via the Internet, we also hope to provide useful recommendations to companies in Singapore.

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Bibliographic Details
Main Authors: Boo, Eric Hung Wee, Wong, Hui
Other Authors: Tan, Clement Kai Guan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11070
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Institution: Nanyang Technological University
Description
Summary:This study seeks to find out how the public feels about purchasing products online in Singapore. Apart from determining the main factors which affect peoples’ decisions to purchase via the Internet, we also hope to provide useful recommendations to companies in Singapore.