A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)

A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)

The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.

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Bibliographic Details
Main Author: Ang, Mei San
Other Authors: Frith, Katherine Toland
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1110
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1110
record_format dspace
spelling sg-ntu-dr.10356-11102019-12-10T14:21:56Z A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) Ang, Mei San Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements. Bachelor of Communication Studies 2008-09-10T07:14:29Z 2008-09-10T07:14:29Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1110 Nanyang Technological University 79 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Ang, Mei San
A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
description The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.
author2 Frith, Katherine Toland
author_facet Frith, Katherine Toland
Ang, Mei San
format Final Year Project
author Ang, Mei San
author_sort Ang, Mei San
title A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
title_short A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
title_full A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
title_fullStr A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
title_full_unstemmed A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
title_sort comprehensive look at how marketing strategies relate to advertising (a case study of singtel, m1, starhub and virgin mobile)
publishDate 2008
url http://hdl.handle.net/10356/1110
_version_ 1681041197229932544

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