Exploratory study of media buying behaviours : a non-store retailing comparative study.

This research explores in-home buying behaviour across two different mediums, television and the Internet. It examines the behaviour by variables namely, perceived risk, perceived convenience and likelihood of purchase across different demographic and psychographic groups.

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Bibliographic Details
Main Authors:	Lee, Kheng Nee., Soh, Tiong Bee., Gin, Edmund Hoon Aik.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/11134
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11134
record_format	dspace
spelling	sg-ntu-dr.10356-111342023-05-19T05:41:37Z Exploratory study of media buying behaviours : a non-store retailing comparative study. Lee, Kheng Nee. Soh, Tiong Bee. Gin, Edmund Hoon Aik. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business This research explores in-home buying behaviour across two different mediums, television and the Internet. It examines the behaviour by variables namely, perceived risk, perceived convenience and likelihood of purchase across different demographic and psychographic groups. 2008-09-24T07:51:35Z 2008-09-24T07:51:35Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11134 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Lee, Kheng Nee. Soh, Tiong Bee. Gin, Edmund Hoon Aik. Exploratory study of media buying behaviours : a non-store retailing comparative study.
description	This research explores in-home buying behaviour across two different mediums, television and the Internet. It examines the behaviour by variables namely, perceived risk, perceived convenience and likelihood of purchase across different demographic and psychographic groups.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Lee, Kheng Nee. Soh, Tiong Bee. Gin, Edmund Hoon Aik.
format	Final Year Project
author	Lee, Kheng Nee. Soh, Tiong Bee. Gin, Edmund Hoon Aik.
author_sort	Lee, Kheng Nee.
title	Exploratory study of media buying behaviours : a non-store retailing comparative study.
title_short	Exploratory study of media buying behaviours : a non-store retailing comparative study.
title_full	Exploratory study of media buying behaviours : a non-store retailing comparative study.
title_fullStr	Exploratory study of media buying behaviours : a non-store retailing comparative study.
title_full_unstemmed	Exploratory study of media buying behaviours : a non-store retailing comparative study.
title_sort	exploratory study of media buying behaviours : a non-store retailing comparative study.
publishDate	2008
url	http://hdl.handle.net/10356/11134
_version_	1770565543449853952

Exploratory study of media buying behaviours : a non-store retailing comparative study.

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