Comparative marketing analysis between major mobile phone service providers in Singapore from 1997 to 1999
This project is doing a comparative marketing analysis on the major mobile phone service providers,namely SingTel and MobileOne.In-depth research is being done on their four 'P's; promotion, place, product and pricing strtegies. This is done along with a brief overview of the telecommunica...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11167 |
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| Institution: | Nanyang Technological University |
| Summary: | This project is doing a comparative marketing analysis on the major mobile phone service providers,namely SingTel and MobileOne.In-depth research is being done on their four 'P's; promotion, place, product and pricing strtegies. This is done along with a brief overview of the telecommunications industry in singapore. |
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