Comparative marketing analysis between major mobile phone service providers in Singapore from 1997 to 1999

• Main Authors: Lim, Beng Meng, Chow, Suet Ling, Lai, Huey Wen
• Other Authors: Wee, Beng Geok
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11167
• Institution: Nanyang Technological University

This project is doing a comparative marketing analysis on the major mobile phone service providers,namely SingTel and MobileOne.In-depth research is being done on their four 'P's; promotion, place, product and pricing strtegies. This is done along with a brief overview of the telecommunica...