Exploratory studies of MTV Asia : a marketing cmmunications perspective.

Exploratory studies of MTV Asia : a marketing cmmunications perspective.

This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young...

Full description

Saved in:
Bibliographic Details
Main Authors: Chan, Charmaine Pin Ping., Kuo, Lay Ing.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Communication
Online Access:http://hdl.handle.net/10356/11175
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young Singaporeans are generally neutral towards the MTV concept as opposed to the extreme feelings portrayed by the American counterparts.

Similar Items