Exploratory studies of MTV Asia : a marketing cmmunications perspective.

Exploratory studies of MTV Asia : a marketing cmmunications perspective.

This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young...

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Main Authors: Chan, Charmaine Pin Ping., Kuo, Lay Ing.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Communication
Online Access:http://hdl.handle.net/10356/11175
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11175
record_format dspace
spelling sg-ntu-dr.10356-111752023-05-19T06:24:07Z Exploratory studies of MTV Asia : a marketing cmmunications perspective. Chan, Charmaine Pin Ping. Kuo, Lay Ing. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Communication This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young Singaporeans are generally neutral towards the MTV concept as opposed to the extreme feelings portrayed by the American counterparts. 2008-09-24T07:52:04Z 2008-09-24T07:52:04Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11175 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Communication
spellingShingle DRNTU::Business::Marketing::Communication
Chan, Charmaine Pin Ping.
Kuo, Lay Ing.
Exploratory studies of MTV Asia : a marketing cmmunications perspective.
description This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young Singaporeans are generally neutral towards the MTV concept as opposed to the extreme feelings portrayed by the American counterparts.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Chan, Charmaine Pin Ping.
Kuo, Lay Ing.
format Final Year Project
author Chan, Charmaine Pin Ping.
Kuo, Lay Ing.
author_sort Chan, Charmaine Pin Ping.
title Exploratory studies of MTV Asia : a marketing cmmunications perspective.
title_short Exploratory studies of MTV Asia : a marketing cmmunications perspective.
title_full Exploratory studies of MTV Asia : a marketing cmmunications perspective.
title_fullStr Exploratory studies of MTV Asia : a marketing cmmunications perspective.
title_full_unstemmed Exploratory studies of MTV Asia : a marketing cmmunications perspective.
title_sort exploratory studies of mtv asia : a marketing cmmunications perspective.
publishDate 2008
url http://hdl.handle.net/10356/11175
_version_ 1770565365429960704

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