Exploratory studies of MTV Asia : a marketing cmmunications perspective.

• Main Authors: Chan, Charmaine Pin Ping., Kuo, Lay Ing.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Communication
• Online Access: http://hdl.handle.net/10356/11175
• Institution: Nanyang Technological University

This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young...