Exploratory studies of MTV Asia : a marketing cmmunications perspective.

• المؤلفون الرئيسيون: Chan, Charmaine Pin Ping., Kuo, Lay Ing.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11175

This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young...